The more common film production/distribution model is dramatically shifting, yet through change comes opportunity. As in the fields of song and publishing, the Internet has opened up new avenues to showcase market and create a buzz for your film. Whereas typical public relations is still a critically important aspect of any film marketing campaign, it’s actual one tool in your overall marketing and promotion kit. PR includes reviews, interviews, and feature stories in print radio and also TV. Now add to the mix online marketing, including blog information, article marketing and creating a presence in the social media world.
Appearing covered in the media is important because it offers you and your dvd the credibility and validation of being featured in the news flash. It helps create a buzz and builds a reputation for your needs and your film. Media coverage also separates your roll film from the competition, which is incredibly important.
My one caveat here is to think long and hard before submitting your company film to be reviewed by the major entertainment trade books. Those reviewers are used to being courted by the major studio and reviewing multi-million dollar films. Not that a variety of them can’t see beyond the budget constraints of a true self-governing and judge a film on its own merits, but it is a hazard. As a small indie film without a name cast your chances of being reviewed without a distribution deal are slim, not always that much better with distribution. Beyond that finding reviewed and possibly torn to shreds in one of the major promotes can do you more harm than good. Distributors are actually seldom going to jump at the chance to carry a film that’s been publicly humiliated. Shoot for features or stories about your film, or the filmmaking process. Once you do get some media insurance plan, now go online and amplify it.
But don’t bide time until media coverage to start promoting your film. Create a interesting, preferably interactive, website. Develop a presence on Facebook, Websites like myspace, Twitter and other social media sites. Don’t just talk about your project. Blog post information that film enthusiasts will be interested in. Comment on several other indie films. Start conversations. Focus on film sites, but probably look at other possible markets that have to do with your film’s area. If your film is sci-fi oriented, search for blogs that cover that world. If your project is a western, target certain sites that focus on the old west. You get the picture.
Find blogs like Giant Robot, Ain’t it Cool News flash, and Rotten Tomatoes. Find blogs that cover the type of movie you’ve made, make a list of any and all film and entertainment web-sites and contact them. Don’t try to cover all of the social networking sites. You won’t have the time, money, or energy to cover most of the blogs, forums or social media sites. Make a list of those sites and even blogs that you feel are most in-line with your work and work those. You’re better off concentrating on a few web pages and building connections, than posting one or two items regarding hundreds and creating no relationships. Online movies xcine
Think of the different ways you can create interest: humor, sex, controversy, fright – items that blows up – all of that sells. Use it. Don’t are dedicated to selling, but on creating interesting content. Since you working in the film world, you have visuals, video clips which you can post. Use that to your advantage. When it comes to marketing your motion picture work like the independent filmmaker you are, but think as a savvy marketer.Read More